Product Designer specializing in healthtech. I design experiences that keep patients healthy and help startups grow.
Scaling an AI Healthtech Startup from Zero to Launch
Company: Intelligence Factory
Role: Lead Designer & Marketing Director
Timeline: Apr 2024 - Present
Challenge: Launch an AI healthtech startup with no brand identity, no clients, and complex compliance messaging to communicate
What I Did:
- Architected complete brand identity and marketing strategy
- Designed and deployed 5 websites supporting product launches
- Produced 80+ compliance reports for sales enablement
- Published 5+ blog articles monthly and executed social media campaigns
- Collaborated with dev team to optimize care management software UX
Outcome: Scaled company from zero clients to active customer acquisition pipeline through strategic brand design and targeted marketing campaigns
DESIGNING HEALTHCARE PRODUCTS PATIENTS AND CLINICIANS TRUST
Company: Medek Health Systems
Role: Visual Designer
Timeline: Mar 2021 - Oct 2025
Challenge: Create cohesive design system across websites, web platforms, and patient materials for healthcare technology company serving diverse user needs
What I Did:
- Led all design initiatives across print, mobile application UI, and web platforms
- Conducted UX research and optimization for sales platforms, web applications, and mobile apps
- Created patient instruction materials and outreach campaigns
- Managed brand consistency across all touchpoints including motion design
- Designed marketing collateral and sales enablement materials
Outcome: Improved user engagement and conversion rates through optimized, accessible design across all patient and clinician touchpoints
BRAND DESIGN FOR MISSION-DRIVEN ORGANIZATIONS
Role: Freelance Designer
Timeline: Jan 2024 - Jul 2025
Challenge: Create compelling visual identities for Catholic institutions and ministries that communicate their mission while maintaining professional quality and broad appeal
What I Did:
- Designed brand identity for Christ the King Pastorate and Mazzuchelli School of Mission (Diocese of Madison, Wisconsin)
- Created logo and brand system for Hammer of Saint Joseph men's ministry group at Saint Patrick Catholic Church, Mount Dora
- Designed cover and complete visual project for Portuguese edition of Fr. Federico Highton's "The Lefebvrist Error"
- Developed brand guidelines ensuring consistent application across print and digital materials
Outcome: Delivered professional-grade visual identities that helped Catholic organizations communicate their mission and engage their communities effectively
ABOUT ME
I'm a Product Designer and Marketing Strategist based in Florida, specializing in healthtech and mission-driven organizations. Over the past 12+ years, I've scaled startups from zero to active customer acquisition, designed clinical workflows for patient monitoring systems, and created brand identities that drive meaningful impact.
I understand healthcare compliance (OIG regulations, remote care protocols), collaborate effectively with engineering teams, and translate complex medical information into intuitive, accessible experiences. My approach combines strategic thinking with meticulous execution - I believe great design should solve real problems while being beautiful and well-organized.
VERY IMPORTANT INFO
Flavio
Mount Dora
Seeking opportunities
Catholic
Saint Fracis of Assisi
UI/UX
Product Design
Brand Strategy
UX Research
Healthcare Design
Marketing Strategy
Design Systems
English
Portuguese
Spanish
Photoshop
Illustrator
InDesign
Figma
Webflow
After Effects
SemRush
Hotjar
Lottie
Google Analytics
Claude
ChatGPT
Gemini
Prompt Engineering
AI/ML Methodologies
Music
Architecture
Art History
History
Linguistics
Philosophy
Aesthetics
Cooking
My wife
My cat